As Design Chair of Carnegie Mellon’s Taiwanese Student Association, I directed the organization’s visual identity, developing branding systems, promotional materials, and social media assets to support storytelling rooted in shared heritage and community.
2025
Design Chair
Graphic Design Product Design
Social Media Marketing
TSA Culture Night is Carnegie Mellon University’s annual cross-cultural showcase hosted by the Taiwanese Student Association. An eclipse says: we each carry our own light, and when we align, the world stops to look. That’s the heart of TSA Culture Night. In this project, I created visual branding that’s powerful, bold, and adorned with a hint of mystery to celebrate cultures coming together to light up the moment during CMU’s highly anticipated Culture Night event.
As Design Chair of Carnegie Mellon’s Taiwanese Student Association, I directed the organization’s visual identity, developing branding systems, promotional materials, and social media assets to support storytelling rooted in shared heritage and community.
2025
Design Chair
Graphic Design Product Design
Social Media Marketing
TSA Culture Night is Carnegie Mellon University’s annual cross-cultural showcase hosted by the Taiwanese Student Association. An eclipse says: we each carry our own light, and when we align, the world stops to look. That’s the heart of TSA Culture Night. In this project, I created visual branding that’s powerful, bold, and adorned with a hint of mystery to celebrate cultures coming together to light up the moment during CMU’s highly anticipated Culture Night event.
As Design Chair of Carnegie Mellon’s Taiwanese Student Association, I directed the organization’s visual identity, developing branding systems, promotional materials, and social media assets to support storytelling rooted in shared heritage and community.
2025
Design Chair
Graphic Design Product Design
Social Media Marketing
TSA Culture Night is Carnegie Mellon University’s annual cross-cultural showcase hosted by the Taiwanese Student Association. An eclipse says: we each carry our own light, and when we align, the world stops to look. That’s the heart of TSA Culture Night. In this project, I created visual branding that’s powerful, bold, and adorned with a hint of mystery to celebrate cultures coming together to light up the moment during CMU’s highly anticipated Culture Night event.